Google dominates the Online Advertising market, and Facebook is a distant second. 99% of my prospects ask me which ad platform is best for their product or service.
Search Engine Optimization (SEO) is an excellent tactic to for your school marketing. SEO accelerates your website to the top of the search engines. Think of it as your chance to highlight your school and stand out amongst hundreds of competitors. Let’s look at the top ten tips for your school marketing with SEO :
Back in the days of now dead search engines AltaVista, Excite and Ask Jeeves it was prevalent not to find what I was looking for online. I would start from AltaVista, then head to another search engine and then to another; Usually I would not find relevant answers to my queries, and eventually, I would give up.
New schools face challenges in generating enrollments. The first few years of school operations are brutal. The school management wants to get to break even as soon as possible. At the same time, the quality of education has to be top-notch. SEO, if used correctly, can lead to short term benefits and long term yields for new schools.
Real estate sales are almost down by 40% as per a recent news report. Due to the RERA and GST implementation by Government of India, sale prices might rise in an already down property market. Property developers are left with unsold inventory, incomplete projects, mounting financing burden and new compliance requirements. In the midst of all this confusion, developers NEED to sell more flats to survive.
The key to any successful branding or marketing begins with understanding your audience. You shouldn’t jump into any sort of marketing without knowing your target audience.
According to Gary Vaynerchuk, (a four-time New York Times bestselling author, speaker, and internationally recognized internet personality) 95% of Fortune 500 companies wasted $80 billion (yes, that is Rs. 51,57,00,00,00,000) just last year alone on ineffective marketing.
As a business owner, you want to work ‘on’ the business and not ‘in’ the business. You want your business to run clock-work in a manner which is predictable. But you know that so far sales have not been predictable, and sales people always have excuses during quarterly calls.
As entrepreneurs, we get discouraged when we don’t see our product selling as planned. Frustrated with the lack of traction and focus, we go and hire a VP Sales ($$$). This hiring leads to an expensive six months, and when numbers are nowhere close to targets, we are back to square one.
Innovation has disrupted every industry. From Uber to Air BnB, new companies are challenging the status quo and the redefining the way we do business. A survey of C-suite executives reveals that 40% of enterprises in the Fortune 500 list will get wiped out within a decade. Do you also fear getting disrupted by new technology or automation? Are you geared up for the challenge?