It is important that your business website gets found online when a visitor is looking for similar products and services that you offer. Converting visitors to leads requires you to optimise your landing page.
The landing page is a key part in various stages of the sales funnel and ultimately Inbound marketing.
The Lead generation process cannot be limited by channels and platforms. Inbound marketing and sales processes rely on lead generation for utilisation of its resources. B2B or B2C businesses require leads to be specifically categorised according to the stage they are in their buyer's journey, so that they are assigned appropriate campaigns.